ZEPHYR

For my Art Portfolio One project I used the Pop Art theme.  I created a brand identity for a series of products for an online cosmetic firm named Zephyr.  I chose the name Zephyr to evoke the idea of gentility as these were products aimed at Millenial women.  My 2D pieces include a logo design, packaging for shampoo, conditioner and perfume.  I created labels, and business cards as well as advertisement materials, such as posters, banners, and stickers. My project illustrates the POP-ART style with surrealistic elements and Psychedelic elements partly inspired by the work of Victor Moscoso and 1960’s and 1970’s retro designs.   

 

For my 3D outcomes, I created a presentation box with three product examples inside, including labels, stickers and a main advertisement flyer